This study explores the impact of complex emotions on movie attractiveness, integrating psychological models with affective computing to understand audience emotional responses. Utilizing a novel model calculates emotion complexity, the research quantifies emotional engagement and balance, underscoring the significance of mixed emotions—where positive and negative feelings coexist—in enhancing movie appeal. Key findings demonstrate that movies evoking a spectrum of emotions, especially those with extreme emotional experiences, are perceived as more attractive. The study incorporates both traditional self-report methods and innovative affective computing techniques, providing a comprehensive analysis of how cinematic elements influence viewer emotions. This research offers valuable insights into the dynamics of movie engagement, proposing practical implications for moviemakers and marketers in crafting emotionally resonant content.
Based on our insights into audiences’ complex emotional responses, this research opens up multi-level commercial possibilities. On one hand, it offers strategies to strengthen the emotional bond between brands and users, making content and marketing more personalized and empathetic. On the other hand, real-time emotional data capture and analysis can enable innovative interactive experiences, allowing intelligent systems to better understand and respond to users’ emotions and needs. Moreover, in cross-industry collaborations, such emotional research becomes a driving force for innovation, fostering more diverse partnership models and laying the groundwork for deeper user experiences and tangible business value across various sectors.
| 氏名 | コース | 研究室 | 役職/学年 |
|---|---|---|---|
| WANG RUOJING | 知能情報学コース | Kumada & Nakashima Laboratory | 博士3回生 |
| Kumada Takatsune | 知能情報学コース | Kumada & Nakashima Laboratory | 教授 |